Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Cheat sheets that help AI think creatively
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Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple HeadlinesFirst, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: And here's the result: Sure, it's no David Abbott. But it's way better than without the cheat sheet: Use case II: NamingSame prompt structure. And here's the result: For comparison, without the cheat sheet, it's very boring: Give it a tryNext time you or your AI gets stuck, I hope my cheat sheet gallery helps you get past your block :) Thanks for reading! 🕺By the way, I still write most of my copy myself. But GPT’s a great backup, especially when I’m in a post-lunch coma. Talk soon, P.S. Last year, I spent nine months creating a course called Boring Products, Fun Ads. It's the complete guide to creating B2B ads that don't bore your audience to death. Carolyn, an incredible Creative Director at TestGorilla, says it's amazing:  |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! Making ads for tech products is hard because product screenshots are usually boring. Great UX/UI, terrible ad hook. Volkswagen had a similar problem. Their cars had tons of unique features, but explaining them meant showing boring illustrations. Now, showing the actual features is very important – just later in the funnel. An ad should grab attention and deliver one simple message, not cover the entire pitch. So they tried a different creative strategy... Analogy...
Read in your browser↗ Hey! I created this AI ad for my client: Here’s a step-by-step breakdown of the process, prompts, and prices. Step 1: Inspiration 🛠️ TikTok (free) and Perplexity ($20/mo) A few months ago, I saw a TikTok of a woman working on her laptop in the ocean. I wasn’t sure what I was going to do with it, but I knew it was a fantastic visual hook, so I created this little mood board. Then, while doing research for HiBob’s payroll feature launch, I saw this Reddit comment....
Read in your browser↗ Hey! Making video ads doesn’t always mean spending $50k. Sometimes all you need is a tiny production. Here’s how I created four short video ads for my client, HiBob: 1. Concepts I presented my ideas like this: 💡 Pro tip: Prepare 3-5 extra concepts. Let the client choose. 2. Scripts Then I turned the chosen ideas into scripts: Read the full script and grab this template For the visual reference part, Google’s Nano Banana makes it easy to adjust facial expressions and...