Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Cheat sheets that help AI think creatively
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Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple HeadlinesFirst, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: And here's the result: Sure, it's no David Abbott. But it's way better than without the cheat sheet: Use case II: NamingSame prompt structure. And here's the result: For comparison, without the cheat sheet, it's very boring: Give it a tryNext time you or your AI gets stuck, I hope my cheat sheet gallery helps you get past your block :) Thanks for reading! 🕺By the way, I still write most of my copy myself. But GPT’s a great backup, especially when I’m in a post-lunch coma. Talk soon, P.S. Last year, I spent nine months creating a course called Boring Products, Fun Ads. It's the complete guide to creating B2B ads that don't bore your audience to death. Carolyn, an incredible Creative Director at TestGorilla, says it's amazing:  |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! Constantly coming up with new ads is hard... But a technique I learned from Pablo Rochat makes it easier. Credit: Nicer Tuesdays I call it Square Storming. And here's how I used it to come up with 100+ ads for my client, AppsFlyer: SPONSOR I use Senja to collect, organize, and share testimonials from my course students: And when I advise startups, Senja is the first tool I recommend, because nothing boosts conversions faster than social proof. SPONSOR Step 1: I...
Read in your browser ↗ Hey! Legal restrictions often kill good ads. But sometimes, they inspire genius ideas, like this: Here's another one from this campaign: The Recipe I call these “Legal Loophole Ads,” and I think there are two main ways to come up with them: 1. Complain about your legal restrictions I also love this classic from 1985: 2. Find a way around your legal restrictions And another great example: Budweiser couldn’t use photos of rock stars drinking Bud because of copyright. So...
Read in your browser ↗ Hey! Typographic ads are the perfect mix of copy and design. Because Typography turns plain copy into expressive visuals. So here are six techniques I use to create Typographic ads. 1. Replace letters with images 2. Turn words into shapes Small caption (right ad:) “See danger before it happens. Audi Cornering Lights.” Ad for mental health hotline. I had the pleasure of writing copy for this Coke campaign. Two stories, in two languages, form the shape of a bottle....