Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Cheat sheets that help AI think creatively
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Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple HeadlinesFirst, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: And here's the result: Sure, it's no David Abbott. But it's way better than without the cheat sheet: Use case II: NamingSame prompt structure. And here's the result: For comparison, without the cheat sheet, it's very boring: Give it a tryNext time you or your AI gets stuck, I hope my cheat sheet gallery helps you get past your block :) Thanks for reading! 🕺By the way, I still write most of my copy myself. But GPT’s a great backup, especially when I’m in a post-lunch coma. Talk soon, P.S. Last year, I spent nine months creating a course called Boring Products, Fun Ads. It's the complete guide to creating B2B ads that don't bore your audience to death. Carolyn, an incredible Creative Director at TestGorilla, says it's amazing:  |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! Typographic ads are the perfect mix of copy and design. They help me turn plain text into eye-catching, expressive visuals. And today, I'll show you six methods I use to create them. The Creative Marketer Newsletter is free thanks to Higgsfield AI. I use Higgsfield AI to create stunning AI videos and visual effects, like this: Watch the full video Okay, let's dive in: 1. Replace letters with images 2. Turn words into shapes Small caption (right ad:) “See danger...
Read in your browser ↗ Hey! I used to be skeptical about vibe coding. But then, I spent two weeks freelancing at Base44. Now, I'm a believer. So today, we'll build an AI scriptwriting app in three simple steps. Step I: First Prompt I use the IFS formula: Idea: What’s your app idea? Features: What should the app do? 💡Pro tip: Start with 2-3 features max. Style: How should it look and feel? (layout, colors, tone.) And here's my prompt: 🎨 Styling tip: Use the "Styling Instructions” feature or...
Read in your browser ↗ Hey! This copywriting technique is called “Understatement”: If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. Here’s how I come up with ads like this: 1. Pick a product Let's try it with Calendly. 2. List overpromises I asked GPT for some help: 🤖 Prompt template:Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. 3. Make an understatement...