Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Cheat sheets that help AI think creatively
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Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple HeadlinesFirst, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: And here's the result: Sure, it's no David Abbott. But it's way better than without the cheat sheet: Use case II: NamingSame prompt structure. And here's the result: For comparison, without the cheat sheet, it's very boring: Give it a tryNext time you or your AI gets stuck, I hope my cheat sheet gallery helps you get past your block :) Thanks for reading! 🕺By the way, I still write most of my copy myself. But GPT’s a great backup, especially when I’m in a post-lunch coma. Talk soon, P.S. Last year, I spent nine months creating a course called Boring Products, Fun Ads. It's the complete guide to creating B2B ads that don't bore your audience to death. Carolyn, an incredible Creative Director at TestGorilla, says it's amazing:  |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! I've run creative ad workshops with brands like Artlist, Semrush, and Amdocs. Here’s the framework I use to help tech companies generate new ideas every time: tl;dr Printable PDF Let's break it down. Preparation "The crux of a brilliant workshop lies in what you do beforehand." – Rob Fitzpatrick Before the workshop, I:☑ Ask the team leader to choose a brief.☑ Learn about the participants (e.g., role, experience, vibe).☑ Create one ad example for the company. Intro...
Read in your browser ↗ Hey! If Frontify hired me to create an ad, I'd send them this: Now, I wanna show you my process, step-by-step, including the prompts I used. Step 1: Understand the Product Frontify allows you to create a library with your brand guidelines, assets, and design templates. By the way, this post isn't sponsored, I swear 😅 Step 2: Find Pain Points Let's try ChatGPT's smartest model: Deep Research. I base my prompt on Dan Kennedy’s 10 profiling questions: 🤖 PERSONA RESEARCH...
Read in your browser ↗ Hey! Every new idea is just a mix of old ideas. Here are my three rules for “stealing” ads ethically: Rule #1: Never steal from your neighbor Instead of copying my competitors, I draw inspiration from other industries. For example, if I need a B2B idea, I’ll try to find it in a B2C ad library, like Lurzer’s Archive Well, Dovetail's version is a bit too close.But it’s a nice ad nonetheless. Rule #2: Limit yourself to 30 minutes Ad inspiration quickly turns into...