Read in your browser↗ Oh, Nano Banana. The greatest AI image tool. Here are 12 ways I use it to make ads: 01. Change Hairstyle Prompt: Mess up her hair so it looks like a full-on bad hair day: Uneven volume, frizzy strands, pieces sticking out in random directions and covering her face. 02. Expand Frame Prompt: Zoom out to reveal her legs and more of the room she was painted in, while keeping the same original painting style. 03. Change Outfits Prompt: Replace her dress with pink cozy pajamas...
21 days ago • 1 min read
Read in your browser↗ Hey! Making ads for tech products is hard because product screenshots are usually boring. Great UX/UI, terrible ad hook. Volkswagen had a similar problem. Their cars had tons of unique features, but explaining them meant showing boring illustrations. Now, showing the actual features is very important – just later in the funnel. An ad should grab attention and deliver one simple message, not cover the entire pitch. So they tried a different creative strategy... Analogy...
about 2 months ago • 1 min read
Read in your browser↗ Hey! I created this AI ad for my client: Here’s a step-by-step breakdown of the process, prompts, and prices. Step 1: Inspiration 🛠️ TikTok (free) and Perplexity ($20/mo) A few months ago, I saw a TikTok of a woman working on her laptop in the ocean. I wasn’t sure what I was going to do with it, but I knew it was a fantastic visual hook, so I created this little mood board. Then, while doing research for HiBob’s payroll feature launch, I saw this Reddit comment....
2 months ago • 1 min read
Read in your browser↗ Hey! Making video ads doesn’t always mean spending $50k. Sometimes all you need is a tiny production. Here’s how I created four short video ads for my client, HiBob: 1. Concepts I presented my ideas like this: 💡 Pro tip: Prepare 3-5 extra concepts. Let the client choose. 2. Scripts Then I turned the chosen ideas into scripts: Read the full script and grab this template For the visual reference part, Google’s Nano Banana makes it easy to adjust facial expressions and...
3 months ago • 2 min read
Read in your browser↗ Hey! Constantly coming up with new ads is hard... But a technique I learned from Pablo Rochat makes it easier. Credit: Nicer Tuesdays I call it Square Storming. And here's how I used it to come up with 100+ ads for my client, AppsFlyer: SPONSOR I use Senja to collect, organize, and share testimonials from my course students: And when I advise startups, Senja is the first tool I recommend, because nothing boosts conversions faster than social proof. SPONSOR Step 1: I...
3 months ago • 1 min read
Read in your browser ↗ Hey! Legal restrictions often kill good ads. But sometimes, they inspire genius ideas, like this: Here's another one from this campaign: The Recipe I call these “Legal Loophole Ads,” and I think there are two main ways to come up with them: 1. Complain about your legal restrictions I also love this classic from 1985: 2. Find a way around your legal restrictions And another great example: Budweiser couldn’t use photos of rock stars drinking Bud because of copyright. So...
4 months ago • 1 min read
Read in your browser ↗ Hey! Typographic ads are the perfect mix of copy and design. Because Typography turns plain copy into expressive visuals. So here are six techniques I use to create Typographic ads. 1. Replace letters with images 2. Turn words into shapes Small caption (right ad:) “See danger before it happens. Audi Cornering Lights.” Ad for mental health hotline. I had the pleasure of writing copy for this Coke campaign. Two stories, in two languages, form the shape of a bottle....
5 months ago • 1 min read
Read in your browser ↗ Hey! I used to be skeptical about vibe coding. But then, I spent two weeks freelancing at Base44. Now, I'm a believer. So today, we'll build an AI scriptwriting app in three simple steps. Step I: First Prompt I use the IFS formula: Idea: What’s your app idea? Features: What should the app do? 💡Pro tip: Start with 2-3 features max. Style: How should it look and feel? (layout, colors, tone.) And here's my prompt: 🎨 Styling tip: Use the "Styling Instructions” feature or...
6 months ago • 1 min read
Read in your browser ↗ Hey! This copywriting technique is called “Understatement”: And another example... If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. So let’s write an ad like this for Calendly: 1. List overused promises I ask GPT for some help: 🤖 Prompt template:Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. Deeply inspired, I write this: 2. Make an...
6 months ago • 1 min read