Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Understatement ads
|
Hey! This copywriting technique is called “Understatement”: And another example... If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. So let’s write an ad like this for Calendly: 1. List overused promisesI ask GPT for some help:
🤖 Prompt template: Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. Deeply inspired, I write this: 2. Make an understatementI explain Calendly like I would to a friend. 3. Combine steps one and twoMore inspirationYou made it! 🕺Talk soon, P.S. The Creative Marketer Newsletter turns 3 this week. From day one, I’ve followed three simple principles: • Learn something new every time • Create useful tools, not just content • Reply to every single email Starting it has been the best decision of my career and the way I’ve met some of my best friends, students, and clients. So THANK YOU for joining me on this ride 🫶 And if you’ve been enjoying the newsletter, I’d be grateful for a short review. I’ll also feature it on my landing page :) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ The freelance market is tough. Talented creatives are struggling to find work, while brands are struggling to find creative talent. How’s that possible? Well, one reason is that we creatives are great at marketing, but terrible at marketing ourselves. So today, I’ll share everything I’ve learned about finding clients. TL;DR Okay, let’s dive in. My Personal Experience Hi, I’m Shlomo. I’ve been a freelance copywriter and creative for about six years. I started my career...
Read in your browser↗ Oh, Nano Banana. The greatest AI image tool. Here are 12 ways I use it to make ads: 01. Change Hairstyle Prompt: Mess up her hair so it looks like a full-on bad hair day: Uneven volume, frizzy strands, pieces sticking out in random directions and covering her face. 02. Expand Frame Prompt: Zoom out to reveal her legs and more of the room she was painted in, while keeping the same original painting style. 03. Change Outfits Prompt: Replace her dress with pink cozy pajamas...
Read in your browser↗ Hey! Making ads for tech products is hard because product screenshots are usually boring. Great UX/UI, terrible ad hook. Volkswagen had a similar problem. Their cars had tons of unique features, but explaining them meant showing boring illustrations. Now, showing the actual features is very important – just later in the funnel. An ad should grab attention and deliver one simple message, not cover the entire pitch. So they tried a different creative strategy... Analogy...