Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Understatement ads
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Hey! This copywriting technique is called “Understatement”: If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. Here’s how I come up with ads like this: 1. Pick a productLet's try it with Calendly. 2. List overpromisesI asked GPT for some help:
🤖 Prompt template: Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. 3. Make an understatementWrite the essence of the product, like you’d explain it to a friend. For Calendly, it’s... You send a link. I’m picturing a bus stop ad in a business district: More inspirationYou made it! 🕺Talk soon, P.S. The Creative Marketer Newsletter turns 3 this week. From day one, I’ve followed three simple principles: • Learn something new every time • Create useful tools, not just content • Reply to every single email Starting it has been the best decision of my career and the way I’ve met some of my best friends, students, and clients. So THANK YOU for joining me on this ride 🫶 And if you’ve been enjoying the newsletter, I’d be grateful for a short review. I’ll also feature it on my landing page :) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple Headlines First, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: Download my wordsmithing cheat sheet And here's the...
Read in your browser↗ Hey! I've run creative ad workshops with brands like Artlist, Semrush, and Amdocs. Here’s the framework I use to help tech companies generate new ideas every time: tl;dr Printable PDF Let's break it down. Preparation "The crux of a brilliant workshop lies in what you do beforehand." – Rob Fitzpatrick Before the workshop, I:☑ Ask the team leader to choose a brief.☑ Learn about the participants (e.g., role, experience, vibe).☑ Create one ad example for the company. Intro...
Read in your browser ↗ Hey! If Frontify hired me to create an ad, I'd send them this: Now, I wanna show you my process, step-by-step, including the prompts I used. Step 1: Understand the Product Frontify allows you to create a library with your brand guidelines, assets, and design templates. By the way, this post isn't sponsored, I swear 😅 Step 2: Find Pain Points Let's try ChatGPT's smartest model: Deep Research. I base my prompt on Dan Kennedy’s 10 profiling questions: 🤖 PERSONA RESEARCH...