Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Understatement ads
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Hey! This copywriting technique is called “Understatement”: And another example... If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. So let’s write an ad like this for Calendly: 1. List overused promisesI ask GPT for some help:
🤖 Prompt template: Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. Deeply inspired, I write this: 2. Make an understatementI explain Calendly like I would to a friend. 3. Combine steps one and twoMore inspirationYou made it! 🕺Talk soon, P.S. The Creative Marketer Newsletter turns 3 this week. From day one, I’ve followed three simple principles: • Learn something new every time • Create useful tools, not just content • Reply to every single email Starting it has been the best decision of my career and the way I’ve met some of my best friends, students, and clients. So THANK YOU for joining me on this ride 🫶 And if you’ve been enjoying the newsletter, I’d be grateful for a short review. I’ll also feature it on my landing page :) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
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