Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Understatement ads
|
Hey! This copywriting technique is called “Understatement”: If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. Here’s how I come up with ads like this: 1. Pick a productLet's try it with Calendly. 2. List overpromisesI asked GPT for some help:
🤖 Prompt template: Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. 3. Make an understatementWrite the essence of the product, like you’d explain it to a friend. For Calendly, it’s... You send a link. I’m picturing a bus stop ad in a business district: More inspirationYou made it! 🕺Talk soon, P.S. The Creative Marketer Newsletter turns 3 this week. From day one, I’ve followed three simple principles: • Learn something new every time • Create useful tools, not just content • Reply to every single email Starting it has been the best decision of my career and the way I’ve met some of my best friends, students, and clients. So THANK YOU for joining me on this ride 🫶 And if you’ve been enjoying the newsletter, I’d be grateful for a short review. I’ll also feature it on my landing page :) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! Typographic ads are the perfect mix of copy and design. They help me turn plain text into eye-catching, expressive visuals. And today, I'll show you six methods I use to create them. The Creative Marketer Newsletter is free thanks to Higgsfield AI. I use Higgsfield AI to create stunning AI videos and visual effects, like this: Watch the full video Okay, let's dive in: 1. Replace letters with images 2. Turn words into shapes Small caption (right ad:) “See danger...
Read in your browser ↗ Hey! I used to be skeptical about vibe coding. But then, I spent two weeks freelancing at Base44. Now, I'm a believer. So today, we'll build an AI scriptwriting app in three simple steps. Step I: First Prompt I use the IFS formula: Idea: What’s your app idea? Features: What should the app do? 💡Pro tip: Start with 2-3 features max. Style: How should it look and feel? (layout, colors, tone.) And here's my prompt: 🎨 Styling tip: Use the "Styling Instructions” feature or...
Read in your browser ↗ Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple Headlines First, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: Download my wordsmithing cheat sheet And here's the...