Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Flipped Phrases (copywriting trick)
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Hey! This is a Flipped Phrase headline: And another one from an insurance company. See the pattern? Let’s use this technique to write an ad for Sentry (software that helps devs find and fix bugs). Step 1: Find phrasesThe result should look something like this... Step 2: Flip themI go over the phrases and try to flip just one word to its opposite. I'm not there yet, so I ask AI for help. I actually like this one: The Silicon Valley cliché makes it more relevant to Sentry users. Step 3: Connect to the productI add a CTA and a logo. Here's my result. BonusAnd one more, for practice. You made it! 🕺Want to learn more about writing ads for tech companies? Check out my course here :) Talk soon, |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
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