|
Oh, Nano Banana. The greatest AI image tool. Here are 12 ways I use it to make ads: 01. Change HairstylePrompt: Mess up her hair so it looks like a full-on bad hair day: Uneven volume, frizzy strands, pieces sticking out in random directions and covering her face. 02. Expand FramePrompt: Zoom out to reveal her legs and more of the room she was painted in, while keeping the same original painting style. 03. Change OutfitsPrompt: Replace her dress with pink cozy pajamas covered in cute cat illustrations. 04. Create MockupsPrompt: Show the ad printed on a giant wall mural in Berlin. The mural covers the entire side of a building, with natural city lighting and realistic wall texture. Add a few Berlin street elements like bikes, graffiti, and a tram. 05. Switch AnglesPrompt: The woman is seated in the same chair, but she is turned away from the viewer, facing the landscape. 06. Add ElementsPrompt: Add six more hands to this woman so she has eight in total. Six of the hands should be waving. 07. Change ExpressionPrompt: Make her look like she’s just realized she made a big mistake. 08. Remove ThingsPrompt: Remove the woman from the painting so only the empty chair and background remain. 09. Change AgePrompt: Make her look 90 years old. 10. Change StylePrompt: Turn this painting into an unfinished pencil sketch. 11. Change SettingPrompt: Change the setting so she’s sitting on a plane. 12. Change LightingPrompt: Make the scene dark, like it’s the middle of the night, and light her face with a soft blue glow, similar to the gentle light from a laptop. Bonus: Place ProductsFor this one, I tried a different prompting technique: Instead of a simple text prompt, I added another reference image and annotations on the original image. This helps me get more precise results or edit a few elements at once. You made it! 🕺If you enjoyed this email, I think you'll love my B2B ads course. Trusted by 450+ marketers from companies like Apple, Semrush, and Hubspot :) Talk soon, |
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! This is a Flipped Phrase headline: And another one from an insurance company. See the pattern? Let’s use this technique to write an ad for Sentry (software that helps devs find and fix bugs). Step 1: Find phrases The result should look something like this... Step 2: Flip them I go over the phrases and try to flip just one word to its opposite. I'm not there yet, so I ask AI for help. More examples = better outcome I actually like this one: The Silicon Valley cliché...
Read in your browser ↗ Hey! When I write an ad script, I spend 50% of my effort on the first three seconds. The hook. Great ad hooks consist of two key elements: • Sound: Voice over, dialogue, music, sound effects. • Visual: Footage, video effects, and captions. Today, I'll show you 24 visual hook examples from tech companies. Cheat Sheet (tl;dr) Let's dive in. 1. Setting Pick an unexpected place or time. 2. Scale Make your subject tiny, huge, or multiplied. 3. Familiarity Use famous or...
Read in your browser↗ The freelance market is tough. Talented creatives are struggling to find work, while brands are struggling to find creative talent. How’s that possible? Well, one reason is that we creatives are great at marketing, but terrible at marketing ourselves. So today, I’ll share everything I’ve learned about finding clients. TL;DR Okay, let’s dive in. My Personal Experience Hi, I’m Shlomo. I’ve been a freelance copywriter and creative for about six years. I started my career...