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8 visual hook archetypes in advertising
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Hey! When I write an ad script, I spend 50% of my effort on the first three seconds. The hook. Great ad hooks consist of two key elements: • Sound: Voice over, dialogue, music, sound effects. • Visual: Footage, video effects, and captions. Today, I'll show you 24 visual hook examples from tech companies. Cheat Sheet (tl;dr)Let's dive in. 1. SettingPick an unexpected place or time. 2. ScaleMake your subject tiny, huge, or multiplied. 3. FamiliarityUse famous or nostalgic elements. 4. ObjectFocus on a unique object or prop. 5. CharacterCast mascots or unique actors. 6. BeautyShow beautiful people, places, or designs. 7. MotionAdd eye-catching motion or visual effects. 8. AngleShoot from a unique angle or point of view. Want more inspiration?• Click here to see the ads from this collection in full. • For more tech ads, I recommend this fantastic library by Black Camel Agency. • For more creative ad examples, check out this YouTube channel. You made it! 🕺Talk soon, |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
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