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The Creative Marketer

GPT's smartest features

Published 5 months ago • 2 min read

​Read in your browser ↗​

Hey! If Frontify hired me to create an ad, I'd send them this:

Now, I wanna show you my process, step-by-step, including the prompts I used.

Step 1: Understand the Product

Frontify allows you to create a library with your brand guidelines, assets, and design templates.

Step 2: Find Pain Points

Let's try ChatGPT's smartest model: Deep Research.

I base my prompt on Dan Kennedy’s 10 profiling questions:

🤖 PERSONA RESEARCH PROMPT 🤖

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Task: You’re a senior researcher trying to understand the emotional and practical reality of our ideal customer.

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Use the questions below to build a detailed profile of this person: their fears, frustrations, motivations, and how they make decisions.

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Focus on human, emotional insights, not just business needs.

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Ideal Customer: VP of Brand in a large enterprise

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Questions to explore:

1. What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling?
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2. What are they afraid of losing, missing, or messing up?
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3. What are they angry about? Who are they angry at?
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4. What are their top three daily frustrations?
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5. What trends (in their role, company, or industry) are creating pressure or uncertainty?
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6. What do they secretly, ardently desire most?
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7. Is there a built-in bias to the way they make decisions?
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8. Do they have a specific way of speaking or jargon they use internally?
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9. Who else is selling something similar to them, and how?
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10. Who else has tried selling them something similar, and how has that effort failed?

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And 14 minutes later, ChatGPT hands me this beautiful report.

I learn that brand managers lose sleep trying to keep their brand assets consistent.

So I decide to focus on a specific pain point: inconsistent design.

Step 3: Visualize the Pain

I want my ad to stand out, but when I Google “inconsistent design,” I find some pretty boring visuals:

But when I look into the fashion industry, things get interesting.

Step 4: Write the Headline and Value Line

Now, let's zoom in on the line under the logo. Big brands usually put a tagline there.

But for software companies, I prefer a ‘Value Line' that explains what the product does.

Step 5: Recreate the Image

I like my visual, but there's a problem.
I can’t use it for my ad because it's just a random low-res image I found online.

So I upload it to GPT and ask it to write an "image replica prompt":

And I get this nice prompt:

I change some details because I don’t want it to be too similar, and play around with GPT's Image Generator for a while.

And here's the final ad:

You made it! 🕺

If you want my image replica prompt and another bonus prompt I use to polish my copy, reply "prompt," and I'll send them to you :)

Talk soon,
​​Shlomo​​

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P.S. If your B2B ads need a creative boost, check out my course, Boring Products, Fun Ads.​

Here's what Nik from HubSpot said:

testimonial image
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"Boring Products, Fun Ads is an incredible course. There's honestly nothing out there like it. I think a lot of the other offerings end at the surface level.
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This course helps you dive deep, helps you with idea generation, helps you just really get started and go all the way through from ideation to execution.
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And Shlomo has done this really interesting thing, condensing down an entire portfolio, school education, all the great books, all the tips and tricks into a course that's very digestible, into a format that you can use every day.
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It's helped me come up with ideas and get to writing a lot faster."

The Creative Marketer

By Shlomo Genchin | 13k+ readers

Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.

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