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Hey! If Frontify hired me to create an ad, I'd send them this:

Now, I wanna show you my process, step-by-step, including the prompts I used.

Step 1: Understand the Product

Frontify allows you to create a library with your brand guidelines, assets, and design templates.

Step 2: Find Pain Points

Let's try ChatGPT's smartest model: Deep Research.

I base my prompt on Dan Kennedy’s 10 profiling questions:

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And 14 minutes later, ChatGPT hands me this beautiful report.

I learn that brand managers lose sleep trying to keep their brand assets consistent.

So I decide to focus on a specific pain point: inconsistent design.

Step 3: Visualize the Pain

I want my ad to stand out, but when I Google “inconsistent design,” I find some pretty boring visuals:

But when I look into the fashion industry, things get interesting.

Step 4: Write the Headline and Value Line

Now, let's zoom in on the line under the logo. Big brands usually put a tagline there.

But for software companies, I prefer a ‘Value Line' that explains what the product does.

Step 5: Recreate the Image

I like my visual, but there's a problem.
I can’t use it for my ad because it's just a random low-res image I found online.

So I upload it to GPT and ask it to write an "image replica prompt":

And I get this nice prompt:

I change some details because I don’t want it to be too similar, and play around with GPT's Image Generator for a while.

And here's the final ad:

You made it! 🕺

If you want my image replica prompt and another bonus prompt I use to polish my copy, reply "prompt," and I'll send them to you :)

Talk soon,
​​Shlomo​​

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P.S. If your B2B ads need a creative boost, check out my course, Boring Products, Fun Ads.​

Here's what Nik from HubSpot said:

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