Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Build creative tools with Base44
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Hey! I used to be skeptical about vibe coding. But then, I spent two weeks freelancing at Base44. Now, I'm a believer. So today, we'll build an AI scriptwriting app in three simple steps. Step I: First PromptI use the IFS formula:
Idea: What’s your app idea?
Features: What should the app do?
💡Pro tip: Start with 2-3 features max.
Style: How should it look and feel? (layout, colors, tone.)
And here's my prompt: A few minutes later, my first version is ready: Step II: Test & ImproveFirst, I enter my brief: Product, promise, pain point, tone, formula, and duration. I ask it to write an ad script for 1Password. I hit 'Generate Script' and get a story about a couple whose date gets ruined because they forgot their Netflix password. The audio and visuals got mixed up, and the formatting is a bit off, but... it’s working! Besides, even Edison didn't get his light bulb on the first try. So, I enter this prompt in the chatbox: The new version is much better: I can also edit my script manually. Next, I click "Generate Visual Storyboard": Nice! But still a bit inconsistent. So I enter this prompt: "Make sure the storyboards are always consistent and follow the same black and white sketch style." I try again, and here's the result. Step III: LaunchI hit publish, and my app is live with a domain, Google login, and even analytics. Why It MattersIf everyone's creative process is unique, why should we all use the same software? Now we can create our own. You made it! 💃Talk to you soon, P.S. Check out my B2B ads course: Boring Products, Fun Ads. Loved by 350+ creatives from brands like Apple, Hubspot, and Melio. |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! Making ads for tech products is hard because product screenshots are usually boring. Great UX/UI, terrible ad hook. Volkswagen had a similar problem. Their cars had tons of unique features, but explaining them meant showing boring illustrations. Now, showing the actual features is very important – just later in the funnel. An ad should grab attention and deliver one simple message, not cover the entire pitch. So they tried a different creative strategy... Analogy...
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