Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Build creative tools with Base44
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Hey! I used to be skeptical about vibe coding. But then, I spent two weeks freelancing at Base44. Now, I'm a believer. So today, we'll build an AI scriptwriting app in three simple steps. Step I: First PromptI use the IFS formula:
Idea: What’s your app idea?
Features: What should the app do?
💡Pro tip: Start with 2-3 features max.
Style: How should it look and feel? (layout, colors, tone.)
And here's my prompt: A few minutes later, my first version is ready: Step II: Test & ImproveFirst, I enter my brief: Product, promise, pain point, tone, formula, and duration. I ask it to write an ad script for 1Password. I hit 'Generate Script' and get a story about a couple whose date gets ruined because they forgot their Netflix password. The audio and visuals got mixed up, and the formatting is a bit off, but... it’s working! Besides, even Edison didn't get his light bulb on the first try. So, I enter this prompt in the chatbox: The new version is much better: I can also edit my script manually. Next, I click "Generate Visual Storyboard": Nice! But still a bit inconsistent. So I enter this prompt: "Make sure the storyboards are always consistent and follow the same black and white sketch style." I try again, and here's the result. Step III: LaunchI hit publish, and my app is live with a domain, Google login, and even analytics. Why It MattersIf everyone's creative process is unique, why should we all use the same software? Now we can create our own. You made it! 💃Talk to you soon, P.S. Check out my B2B ads course: Boring Products, Fun Ads. Loved by 350+ creatives from brands like Apple, Hubspot, and Melio. |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! This copywriting technique is called “Understatement”: If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. Here’s how I come up with ads like this: 1. Pick a product Let's try it with Calendly. 2. List overpromises I asked GPT for some help: 🤖 Prompt template:Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. 3. Make an understatement...
Read in your browser ↗ Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple Headlines First, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: Download my wordsmithing cheat sheet And here's the...
Read in your browser↗ Hey! I've run creative ad workshops with brands like Artlist, Semrush, and Amdocs. Here’s the framework I use to help tech companies generate new ideas every time: tl;dr Printable PDF Let's break it down. Preparation "The crux of a brilliant workshop lies in what you do beforehand." – Rob Fitzpatrick Before the workshop, I:☑ Ask the team leader to choose a brief.☑ Learn about the participants (e.g., role, experience, vibe).☑ Create one ad example for the company. Intro...