Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
How I create typographic ads
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Hey! Typographic ads are the perfect mix of copy and design. Because Typography turns plain copy into expressive visuals. So here are six techniques I use to create Typographic ads. 1. Replace letters with images2. Turn words into shapesI had the pleasure of writing copy for this Coke campaign. Two stories, in two languages, form the shape of a bottle. 3. Create patterns or rhythm4. Play with hierarchy and highlights5. Mimic textures and materials6. Use cultural referencesStep-by-step exampleAnd here’s a “cultural reference” example I created for my client, AppsFlyer. Brief: Large companies are sitting on tons of valuable data. AppsFlyer helps them monetize it without risking users’ privacy. My thought process: Unused data → gathering dust → like a dusty car. Writing: Layout: Polish: Asked my girlfriend to rewrite it cause my handwriting is awful 😅 And here’s the result: Cheat SheetYou made it!🕺I’m taking a few weeks off to travel and recharge. See you in August :) – Shlomo P.S. I’ll be in Austin, TX next week. HMU if you’re around. P.P.S. What other newsletters do you enjoy reading? Reply to this email. I’ll write back. |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
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