How I create typographic ads


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Hey! Typographic ads are the perfect mix of copy and design.

They help me turn plain text into eye-catching, expressive visuals.

And today, I'll show you six methods I use to create them.


The Creative Marketer Newsletter is free thanks to Higgsfield AI.

I use Higgsfield AI to create stunning AI videos and visual effects, like this:


Okay, let's dive in:

1. Replace letters with images


2. Turn words into shapes

And a Coke campaign I was lucky to write some copy for. Two stories, in two languages, form the shape of a bottle.


3. Create patterns or rhythm


4. Play with hierarchy and highlights


5. Mimic textures and materials


6. Use cultural references


Step-by-step example

And here’s a “cultural reference” example I created for my client, AppsFlyer.

Brief: Large companies are sitting on tons of valuable data. AppsFlyer helps them monetize it without risking users’ privacy.

My thought process: Unused data → gathering dust → like a dusty car.

Writing:
Wrote this simple line in Apple Notes:

Layout:
Dropped it over a Shutterstock image and set the blend mode to “Multiply” in Figma.

Polish: Asked my girlfriend to rewrite it cause my handwriting is awful 😅

And here’s the result:


Cheat Sheet


You made it!🕺

I’m taking a few weeks off to travel and recharge. See you in August :)

Shlomo

P.S. I’ll be in Austin, TX next week. HMU if you’re around.

P.P.S. What other newsletters do you enjoy reading? Reply to this email. I’ll write back.

The Creative Marketer

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