Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
How I create typographic ads
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Hey! Typographic ads are the perfect mix of copy and design. They help me turn plain text into eye-catching, expressive visuals. And today, I'll show you six methods I use to create them. Okay, let's dive in: 1. Replace letters with images2. Turn words into shapesAnd a Coke campaign I was lucky to write some copy for. Two stories, in two languages, form the shape of a bottle. 3. Create patterns or rhythm4. Play with hierarchy and highlights5. Mimic textures and materials6. Use cultural referencesStep-by-step exampleAnd here’s a “cultural reference” example I created for my client, AppsFlyer. Brief: Large companies are sitting on tons of valuable data. AppsFlyer helps them monetize it without risking users’ privacy. My thought process: Unused data → gathering dust → like a dusty car. Writing: Layout: Polish: Asked my girlfriend to rewrite it cause my handwriting is awful 😅 And here’s the result: Cheat SheetYou made it!🕺I’m taking a few weeks off to travel and recharge. See you in August :) – Shlomo P.S. I’ll be in Austin, TX next week. HMU if you’re around. P.P.S. What other newsletters do you enjoy reading? Reply to this email. I’ll write back. |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! I used to be skeptical about vibe coding. But then, I spent two weeks freelancing at Base44. Now, I'm a believer. So today, we'll build an AI scriptwriting app in three simple steps. Step I: First Prompt I use the IFS formula: Idea: What’s your app idea? Features: What should the app do? 💡Pro tip: Start with 2-3 features max. Style: How should it look and feel? (layout, colors, tone.) And here's my prompt: 🎨 Styling tip: Use the "Styling Instructions” feature or...
Read in your browser ↗ Hey! This copywriting technique is called “Understatement”: If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. Here’s how I come up with ads like this: 1. Pick a product Let's try it with Calendly. 2. List overpromises I asked GPT for some help: 🤖 Prompt template:Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. 3. Make an understatement...
Read in your browser ↗ Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple Headlines First, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: Download my wordsmithing cheat sheet And here's the...