How I create typographic ads

Published about 2 months ago • 1 min read

Read in your browser ↗

Hey! Typographic ads are the perfect mix of copy and design.

They help me turn plain text into eye-catching, expressive visuals.

And today, I'll show you six methods I use to create them.

The Creative Marketer Newsletter is free thanks to Higgsfield AI.

I use Higgsfield AI to create stunning AI videos and visual effects, like this:

Okay, let's dive in:

1. Replace letters with images

2. Turn words into shapes

**Small caption (right ad:)** *“See danger before it happens. Audi Cornering Lights.”*

And a Coke campaign I was lucky to write some copy for. Two stories, in two languages, form the shape of a bottle.

3. Create patterns or rhythm

4. Play with hierarchy and highlights

5. Mimic textures and materials

6. Use cultural references

OPTIKER–K is using eye test typography to promote glasses.

Step-by-step example

And here’s a “cultural reference” example I created for my client, AppsFlyer.

Brief: Large companies are sitting on tons of valuable data. AppsFlyer helps them monetize it without risking users’ privacy.

My thought process: Unused data → gathering dust → like a dusty car.

Writing:
Wrote this simple line in Apple Notes:

Layout:
Dropped it over a Shutterstock image and set the blend mode to “Multiply” in Figma.

Polish: Asked my girlfriend to rewrite it cause my handwriting is awful 😅

And here’s the result:

Cheat Sheet

You made it!🕺

I’m taking a few weeks off to travel and recharge. See you in August :)

– Shlomo

P.S. I’ll be in Austin, TX next week. HMU if you’re around.

P.P.S. What other newsletters do you enjoy reading? Reply to this email. I’ll write back.

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