Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
How I create typographic ads
|
Hey! Typographic ads are the perfect mix of copy and design. Because Typography turns plain copy into expressive visuals. So here are six techniques I use to create Typographic ads. 1. Replace letters with images2. Turn words into shapesI had the pleasure of writing copy for this Coke campaign. Two stories, in two languages, form the shape of a bottle. 3. Create patterns or rhythm4. Play with hierarchy and highlights5. Mimic textures and materials6. Use cultural referencesStep-by-step exampleAnd here’s a “cultural reference” example I created for my client, AppsFlyer. Brief: Large companies are sitting on tons of valuable data. AppsFlyer helps them monetize it without risking users’ privacy. My thought process: Unused data → gathering dust → like a dusty car. Writing: Layout: Polish: Asked my girlfriend to rewrite it cause my handwriting is awful 😅 And here’s the result: Cheat SheetYou made it!🕺I’m taking a few weeks off to travel and recharge. See you in August :) – Shlomo P.S. I’ll be in Austin, TX next week. HMU if you’re around. P.P.S. What other newsletters do you enjoy reading? Reply to this email. I’ll write back. |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! This is a Flipped Phrase headline: And another one from an insurance company. See the pattern? Let’s use this technique to write an ad for Sentry (software that helps devs find and fix bugs). Step 1: Find phrases The result should look something like this... Step 2: Flip them I go over the phrases and try to flip just one word to its opposite. I'm not there yet, so I ask AI for help. More examples = better outcome I actually like this one: The Silicon Valley cliché...
Read in your browser ↗ Hey! When I write an ad script, I spend 50% of my effort on the first three seconds. The hook. Great ad hooks consist of two key elements: • Sound: Voice over, dialogue, music, sound effects. • Visual: Footage, video effects, and captions. Today, I'll show you 24 visual hook examples from tech companies. Cheat Sheet (tl;dr) Let's dive in. 1. Setting Pick an unexpected place or time. 2. Scale Make your subject tiny, huge, or multiplied. 3. Familiarity Use famous or...
Read in your browser↗ The freelance market is tough. Talented creatives are struggling to find work, while brands are struggling to find creative talent. How’s that possible? Well, one reason is that we creatives are great at marketing, but terrible at marketing ourselves. So today, I’ll share everything I’ve learned about finding clients. TL;DR Okay, let’s dive in. My Personal Experience Hi, I’m Shlomo. I’ve been a freelance copywriter and creative for about six years. I started my career...