If GIFs aren't playing, read in your browser ↗ Hey! AI video isn’t good enough yet to replace real production. But here are three ways I’m already using it in my work: Use Case I: Surreal AdsUsing AI for emotional or "realistic" ads is cringe. But for more goofy ideas, it can work. Here’s my process: • Product: Zendesk • Promise: Speed up your customer support. 1. Key FrameAnimating static images is usually easier than generating videos from scratch. So, I used GPT to create this: 2. AnimateThen, I went to Kling AI (paid but affordable) and used this prompt: “A hand quickly grabs the snail and removes it from the table.” It took about 10 attempts to get this: 3. EditIn CapCut, I added the zoom-out effect, logo, and copy. And here’s my ad: Use Case II: Animate Static AdsGIFs attract more attention than static images. So if a static ad is already successful, I use AI to turn it into a scroll stopper.
|
I cut out the chipmunk in Photoshop and asked Kling for two videos:
Then, I used Sora (free for ChatGPT Plus users) to blend both videos and got this:
Finally, I added the other elements in CapCut:
AI video demos help me explain and sell my ideas. Once the client approves the demo, we can shoot it with real actors.
I created one for Upwork, just for practice:
• Pain Point: Being micromanaged.
• Promise: Become a freelancer and be your own boss.
This time, I needed less precision, so I generated the videos without creating images first:
Then, I added captions and a “Pull back and reveal” effect in CapCut. And here's my video:
Reply to this email if you enjoyed it.
I’ll write back, pinky swear ;)
Talk soon,
Shlomo
P.S. Want to learn how to create awesome ads for SaaS products—with and without AI? Check out my course, Boring Products, Fun Ads.
Check out my B2B ads course |
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! I've run creative ad workshops with brands like Artlist, Semrush, and Amdocs. Here’s the framework I use to help tech companies generate new ideas every time: tl;dr Printable PDF Let's break it down. Preparation "The crux of a brilliant workshop lies in what you do beforehand." – Rob Fitzpatrick Before the workshop, I:☑ Ask the team leader to choose a brief.☑ Learn about the participants (e.g., role, experience, vibe).☑ Create one ad example for the company. Intro...
Read in your browser ↗ Hey! If Frontify hired me to create an ad, I'd send them this: Now, I wanna show you my process, step-by-step, including the prompts I used. Step 1: Understand the Product Frontify allows you to create a library with your brand guidelines, assets, and design templates. By the way, this post isn't sponsored, I swear 😅 Step 2: Find Pain Points Let's try ChatGPT's smartest model: Deep Research. I base my prompt on Dan Kennedy’s 10 profiling questions: 🤖 PERSONA RESEARCH...
Read in your browser ↗ Hey! Every new idea is just a mix of old ideas. Here are my three rules for “stealing” ads ethically: Rule #1: Never steal from your neighbor Instead of copying my competitors, I draw inspiration from other industries. For example, if I need a B2B idea, I’ll try to find it in a B2C ad library, like Lurzer’s Archive Well, Dovetail's version is a bit too close.But it’s a nice ad nonetheless. Rule #2: Limit yourself to 30 minutes Ad inspiration quickly turns into...