Read in your browser ↗ Hey! Typographic ads are the perfect mix of copy and design. They help me turn plain text into eye-catching, expressive visuals. And today, I'll show you six methods I use to create them. The Creative Marketer Newsletter is free thanks to Higgsfield AI. I use Higgsfield AI to create stunning AI videos and visual effects, like this: Watch the full video Okay, let's dive in: 1. Replace letters with images 2. Turn words into shapes Small caption (right ad:) “See danger...
about 2 months ago • 1 min read
Read in your browser ↗ Hey! I used to be skeptical about vibe coding. But then, I spent two weeks freelancing at Base44. Now, I'm a believer. So today, we'll build an AI scriptwriting app in three simple steps. Step I: First Prompt I use the IFS formula: Idea: What’s your app idea? Features: What should the app do? 💡Pro tip: Start with 2-3 features max. Style: How should it look and feel? (layout, colors, tone.) And here's my prompt: 🎨 Styling tip: Use the "Styling Instructions” feature or...
2 months ago • 1 min read
Read in your browser ↗ Hey! This copywriting technique is called “Understatement”: If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. Here’s how I come up with ads like this: 1. Pick a product Let's try it with Calendly. 2. List overpromises I asked GPT for some help: 🤖 Prompt template:Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. 3. Make an understatement...
3 months ago • 1 min read
Read in your browser ↗ Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple Headlines First, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: Download my wordsmithing cheat sheet And here's the...
3 months ago • 1 min read
Read in your browser↗ Hey! I've run creative ad workshops with brands like Artlist, Semrush, and Amdocs. Here’s the framework I use to help tech companies generate new ideas every time: tl;dr Printable PDF Let's break it down. Preparation "The crux of a brilliant workshop lies in what you do beforehand." – Rob Fitzpatrick Before the workshop, I:☑ Ask the team leader to choose a brief.☑ Learn about the participants (e.g., role, experience, vibe).☑ Create one ad example for the company. Intro...
4 months ago • 2 min read
Read in your browser ↗ Hey! If Frontify hired me to create an ad, I'd send them this: Now, I wanna show you my process, step-by-step, including the prompts I used. Step 1: Understand the Product Frontify allows you to create a library with your brand guidelines, assets, and design templates. By the way, this post isn't sponsored, I swear 😅 Step 2: Find Pain Points Let's try ChatGPT's smartest model: Deep Research. I base my prompt on Dan Kennedy’s 10 profiling questions: 🤖 PERSONA RESEARCH...
5 months ago • 2 min read
Read in your browser ↗ Hey! Every new idea is just a mix of old ideas. Here are my three rules for “stealing” ads ethically: Rule #1: Never steal from your neighbor Instead of copying my competitors, I draw inspiration from other industries. For example, if I need a B2B idea, I’ll try to find it in a B2C ad library, like Lurzer’s Archive Well, Dovetail's version is a bit too close.But it’s a nice ad nonetheless. Rule #2: Limit yourself to 30 minutes Ad inspiration quickly turns into...
5 months ago • 1 min read
Read in your browser ↗ Hey! Remember this quote? It's based on a simple formula that copywriters love: "[cliché], but [twist]." For example... So let’s use it to write a DoorDash ad: Step I: Find a cliché I start by asking Perplexity: "List 200 food-related idioms, proverbs, clichés, and phrases." Step II: Twist it Perplexity isn’t very creative, so I paste my phrases into ChatGPT with this prompt: PROMPTTASK: Add "but [twist]" to each phrase to create a clever ad headline for DoorDash....
6 months ago • 1 min read
If GIFs aren't playing, read in your browser ↗ Hey! AI video isn’t good enough yet to replace real production. But here are three ways I’m already using it in my work: Use Case I: Surreal Ads Using AI for emotional or "realistic" ads is cringe. But for more goofy ideas, it can work. Here’s my process: • Product: Zendesk • Promise: Speed up your customer support. 1. Key Frame Animating static images is usually easier than generating videos from scratch. So, I used GPT to create this: 2....
6 months ago • 1 min read