Learn how to brainstorm brilliant ads and copy | Youβll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Brainstorming creative headlines
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ββRead in your browser ββ Hey! Dan Nelken once said, "Great headlines aren't great sentences β they're great ideas expressed in words." So today, I'll show you how a classic ideation method, Osbornβs Checklist, can be used to write headlines. tl;drNow, let's break it down: β 1. Adaptπ€ Ask: β’ What could I adapt or copy? β’ Can I take from the past? 2. Modify π€ Ask: β’ Is there a new twist I can add? β’ Can I change the meaning?β¨ 3. Magnify π€ Ask: β’ What can I add to improve it? β’ Can I add extra value? 4. Minify π€ Ask: β’ What can I subtract? β’ Can it be miniature, lower, or shorter? 5. Substitute π€ Ask: β’ Can I use something else instead? β’ Can I change the rules? 6. Rearrange π€ Ask: β’ Can I interchange components? β’ Change the order of the letters?β¨ 7. Reverse π€ Ask: β’ Can I reverse roles? β’ Can I change negative into positive? 8. Combine π€ Ask: β’ Can I mix ideas together?β¨ β’ Can I combine two elements? β You made it! πΊTalk soon, β P.S. Want to learn how to come up with creative B2B ads? Check out my course β Boring Products, Fun Ads. Loved by 300+ students from companies like Semrush, Apple, and TestGorilla. Naomi is one of them: I've taken Shlomo's course from end to end and back again and it's brilliant.
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He breaks down complex concepts into simple, repeatable formulas that make it easy for me to whip out dozens of original ads my team LOVES (without having to go back to the drawing board each time!)
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I also share his lessons with my designer. With a huge library of examples to draw from, it's easy for her to understand what concept I'm aiming for and how she can create a visual that really brings the ad to life.
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110% would recommend for anyone and everyone in marketing.
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The Creative Marketer
Learn how to brainstorm brilliant ads and copy | Youβll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser β Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple Headlines First, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: Download my wordsmithing cheat sheet And here's the...
Read in your browserβ Hey! I've run creative ad workshops with brands like Artlist, Semrush, and Amdocs. Hereβs the framework I use to help tech companies generate new ideas every time: tl;dr Printable PDF Let's break it down. Preparation "The crux of a brilliant workshop lies in what you do beforehand." β Rob Fitzpatrick Before the workshop, I:β Ask the team leader to choose a brief.β Learn about the participants (e.g., role, experience, vibe).β Create one ad example for the company. Intro...
Read in your browser β Hey! If Frontify hired me to create an ad, I'd send them this: Now, I wanna show you my process, step-by-step, including the prompts I used. Step 1: Understand the Product Frontify allows you to create a library with your brand guidelines, assets, and design templates. By the way, this post isn't sponsored, I swear π Step 2: Find Pain Points Let's try ChatGPT's smartest model: Deep Research. I base my prompt on Dan Kennedyβs 10 profiling questions: π€ PERSONA RESEARCH...