Hey! Remember this quote? It's based on a simple formula that copywriters love: "[cliché], but [twist]." For example... So let’s use it to write a DoorDash ad: Step I: Find a clichéI start by asking Perplexity: "List 200 food-related idioms, proverbs, clichés, and phrases." Step II: Twist itPerplexity isn’t very creative, so I paste my phrases into ChatGPT with this prompt: Most lines GPT gives me are useless, but a few are actually interesting: So I try to polish them a bit: 1) There’s no such thing as a free lunch, but there is free delivery. Try DoorPass. 2) Carrot and stick is nice, but have you tried pizza? DoorDash for Business. 3) "Revenge is a dish best served cold, but ramen isn’t."
Step III: Add your offer
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And by the way, the cliché doesn’t necessarily have to be directly connected to the product.
For example, here’s an ad I wrote for my client, AppsFlyer:
AppsFlyer's audience knows this, of course. |
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Shlomo
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