Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Steal ad ideas like an artist
|
Hey! Every new idea is just a mix of old ideas. Here are my three rules for “stealing” ads ethically: Rule #1: Never steal from your neighborInstead of copying my competitors, I draw inspiration from other industries. For example, if I need a B2B idea, I’ll try to find it in a B2C ad library, like Lurzer’s Archive
Rule #2: Limit yourself to 30 minutesAd inspiration quickly turns into procrastination. So I browse ads for half an hour, then get to work. Rule #3: Steal one element, not the whole pieceMy client, AppsFlyer, wanted to target large companies that have outgrown their current mobile attribution tools. So, while looking for inspiration, I found these two ads: The fishbowl simply caught my eye. And the big man in the small box reminded me of AppsFlyer's target audience: enterprise teams locked into software built for startups. Next, I googled “big fish in a small tank” and found this: And here’s the final ad:
You made it! 🕺Reply to this email if you enjoyed it. Talk soon, P.S. If your B2B ads need a creative boost, check out my course, Boring Products, Fun Ads. "Our creative team did the course together to sharpen our skills and get some inspiration for fresh ideas.
I'm not a huge fan of video courses, but this one was extremely well put together, well-structured, and entertaining!
We particularly enjoyed the prompt templates for AI tools to help the creative process.
Shlomo was also very available for questions during and after the course and there is an extremely comprehensive handbook which we are using for reference having finished all the videos."
|
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! This copywriting technique is called “Understatement”: If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. Here’s how I come up with ads like this: 1. Pick a product Let's try it with Calendly. 2. List overpromises I asked GPT for some help: 🤖 Prompt template:Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. 3. Make an understatement...
Read in your browser ↗ Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple Headlines First, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: Download my wordsmithing cheat sheet And here's the...
Read in your browser↗ Hey! I've run creative ad workshops with brands like Artlist, Semrush, and Amdocs. Here’s the framework I use to help tech companies generate new ideas every time: tl;dr Printable PDF Let's break it down. Preparation "The crux of a brilliant workshop lies in what you do beforehand." – Rob Fitzpatrick Before the workshop, I:☑ Ask the team leader to choose a brief.☑ Learn about the participants (e.g., role, experience, vibe).☑ Create one ad example for the company. Intro...