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Hey! Making video ads doesn’t always mean spending $50k.

Sometimes all you need is a tiny production.

Here’s how I created four short video ads for my client, HiBob:

1. Concepts

I presented my ideas like this:

2. Scripts

Then I turned the chosen ideas into scripts:

For the visual reference part, Google’s Nano Banana makes it easy to adjust facial expressions and change details:

Also, if you’re stuck or on a tight deadline, you can ask GPT to turn your concept into a script.

3. Pre-Production

While polishing the script, I started prepping the production. I focused on five things:

I. Cast and Crew

Tiny, as promised.

• A videographer and editor.
• Two actors.

II. Wardrobe

I put together a wardrobe guide for the actors and asked them to bring their own outfits.

III. Locations

We decided to shoot at HiBob’s office, so I took a tour and booked six spaces in advance.

It’s amazing how many different spots you can find in a typical office.

IV. Schedule

The most time-consuming parts are changing outfits, moving locations, and adjusting light setups.

So I planned the schedule and shot list to keep those to a minimum.

V. Gear and props

I went through my scripts line by line and made a list of everything we’d need on set.

Then I asked ChatGPT to do the same, just to make sure I didn’t miss anything.

4. The Shoot

The night before, I was ANXIOUS.
“What if the actors don’t show up?”
“What if my scripts are cringe?”
“What if we forget to hit record?”

But I ended up having so much fun!

Most of my work is just me and my laptop, so it felt awesome to move around and interact with people for a change 🥲

5. Editing

My friend Tseily handled the editing, and I designed the graphics.

We used Frame.io to collaborate and polish the videos.

And finally, after five revisions, the ads were ready:

You made it! 🕺

By the way, I created another ad using only AI. Next time, I’ll break down the tools, prompts, and process behind it.

Talk soon,
​Shlomo​

P.S. 400+ marketers have taken my course: Boring Products, Fun Ads.