Legal loophole ads

Published 9 days ago • 1 min read

Read in your browser ↗

Hey!

Legal restrictions can kill good ads.
But they can also inspire great ideas:

The headline is: "Own a piece of it." The small copy reads: "Partial shares. Invest in top stocks for as little as $1."

Here's another one from this campaign:

And before we continue, give it up for today's sponsor, Senja:

SPONSOR

I use Senja to collect, organize, and share testimonials from my course students:

And when I advise startups, Senja is the first tool I recommend, because nothing boosts conversions faster than social proof.

SPONSOR

The Recipe

This recipe is called Legal Loopholes.
It goes like this:

• First, pick a legal restriction.
• Then, there are two options...

1. Find a Way Around It

For example, Budweiser couldn’t use photos of musicians drinking Bud because of copyright.

So they invited people to Google keywords that led to those iconic photos instead:

And another fun campaign:

2. Share Your Problem

I also love this classic from 1985:

You Made It! 🕺

Talk soon,
Shlomo

P.S. Reply with an ad or headline you’re working on. I’ll review the first 10 and send back a short feedback video :)

How I create typographic ads

Read in your browser ↗ Hey! Typographic ads are the perfect mix of copy and design. They help me turn plain text into eye-catching, expressive visuals. And today, I'll show you six methods I use to create them. The Creative Marketer Newsletter is free thanks to Higgsfield AI. I use Higgsfield AI to create stunning AI videos and visual effects, like this: Watch the full video Okay, let's dive in: 1. Replace letters with images 2. Turn words into shapes Small caption (right ad:) “See danger...

about 2 months ago • 1 min read

Build creative tools with Base44

Read in your browser ↗ Hey! I used to be skeptical about vibe coding. But then, I spent two weeks freelancing at Base44. Now, I'm a believer. So today, we'll build an AI scriptwriting app in three simple steps. Step I: First Prompt I use the IFS formula: Idea: What’s your app idea? Features: What should the app do? 💡Pro tip: Start with 2-3 features max. Style: How should it look and feel? (layout, colors, tone.) And here's my prompt: 🎨 Styling tip: Use the "Styling Instructions” feature or...

2 months ago • 1 min read

Understatement ads

Read in your browser ↗ Hey! This copywriting technique is called “Understatement”: If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. Here’s how I come up with ads like this: 1. Pick a product Let's try it with Calendly. 2. List overpromises I asked GPT for some help: 🤖 Prompt template:Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. 3. Make an understatement...

3 months ago • 1 min read