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Legal loophole ads
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Hey! Legal restrictions often kill good ads. But sometimes, they inspire genius ideas, like this: Here's another one from this campaign: The RecipeI call these “Legal Loophole Ads,” and I think there are two main ways to come up with them: 1. Complain about your legal restrictionsI also love this classic from 1985: 2. Find a way around your legal restrictionsAnd another great example: Budweiser couldn’t use photos of rock stars drinking Bud because of copyright. So they invited people to google keywords that led to those iconic photos instead.
Why I think these ads work:
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The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
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