Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Square storming
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Hey! Constantly coming up with new ads is hard... But a technique I learned from Pablo Rochat makes it easier. I call it Square Storming. And here's how I used it to come up with 100+ ads for my client, AppsFlyer: Step 1: I create 60 squaresIn Figma, or in my sketchbook. Step 2: I fill them with ideasI spend ~1 minute on each square. No overthinking. That's why my first ideas are usually dumb. Or weird. But once I let them out, better ideas start to flow. And about an hour later, I have 60 ideas: Step 3: I filter themFinally, I sort them into four categories. And then I do it all again. And again. Seriously though: The best way to write a great ad headline is to write 60 terrible headlines. You made it! 🕺See you in two weeks, P.S. Reply with an ad or headline you’re working on. I’ll review the first 10 and send back a short feedback video :) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! Making ads for tech products is hard because product screenshots are usually boring. Great UX/UI, terrible ad hook. Volkswagen had a similar problem. Their cars had tons of unique features, but explaining them meant showing boring illustrations. Now, showing the actual features is very important – just later in the funnel. An ad should grab attention and deliver one simple message, not cover the entire pitch. So they tried a different creative strategy... Analogy...
Read in your browser↗ Hey! I created this AI ad for my client: Here’s a step-by-step breakdown of the process, prompts, and prices. Step 1: Inspiration 🛠️ TikTok (free) and Perplexity ($20/mo) A few months ago, I saw a TikTok of a woman working on her laptop in the ocean. I wasn’t sure what I was going to do with it, but I knew it was a fantastic visual hook, so I created this little mood board. Then, while doing research for HiBob’s payroll feature launch, I saw this Reddit comment....
Read in your browser↗ Hey! Making video ads doesn’t always mean spending $50k. Sometimes all you need is a tiny production. Here’s how I created four short video ads for my client, HiBob: 1. Concepts I presented my ideas like this: 💡 Pro tip: Prepare 3-5 extra concepts. Let the client choose. 2. Scripts Then I turned the chosen ideas into scripts: Read the full script and grab this template For the visual reference part, Google’s Nano Banana makes it easy to adjust facial expressions and...