Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Square storming
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Hey! Constantly coming up with new ads is hard... But a technique I learned from Pablo Rochat makes it easier. I call it Square Storming. And here's how I used it to come up with 100+ ads for my client, AppsFlyer: Step 1: I create 60 squaresIn Figma, or in my sketchbook. Step 2: I fill them with ideasI spend ~1 minute on each square. No overthinking. That's why my first ideas are usually dumb. Or weird. But once I let them out, better ideas start to flow. And about an hour later, I have 60 ideas: Step 3: I filter themFinally, I sort them into four categories. And then I do it all again. And again. Seriously though: The best way to write a great ad headline is to write 60 terrible headlines. You made it! 🕺See you in two weeks, P.S. Reply with an ad or headline you’re working on. I’ll review the first 10 and send back a short feedback video :) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! Legal restrictions often kill good ads. But sometimes, they inspire genius ideas, like this: Here's another one from this campaign: The Recipe I call these “Legal Loophole Ads,” and I think there are two main ways to come up with them: 1. Complain about your legal restrictions I also love this classic from 1985: 2. Find a way around your legal restrictions And another great example: Budweiser couldn’t use photos of rock stars drinking Bud because of copyright. So...
Read in your browser ↗ Hey! Typographic ads are the perfect mix of copy and design. Because Typography turns plain copy into expressive visuals. So here are six techniques I use to create Typographic ads. 1. Replace letters with images 2. Turn words into shapes Small caption (right ad:) “See danger before it happens. Audi Cornering Lights.” Ad for mental health hotline. I had the pleasure of writing copy for this Coke campaign. Two stories, in two languages, form the shape of a bottle....
Read in your browser ↗ Hey! I used to be skeptical about vibe coding. But then, I spent two weeks freelancing at Base44. Now, I'm a believer. So today, we'll build an AI scriptwriting app in three simple steps. Step I: First Prompt I use the IFS formula: Idea: What’s your app idea? Features: What should the app do? 💡Pro tip: Start with 2-3 features max. Style: How should it look and feel? (layout, colors, tone.) And here's my prompt: 🎨 Styling tip: Use the "Styling Instructions” feature or...