Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Square storming
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Hey! Constantly coming up with new ads is hard... But a technique I learned from Pablo Rochat makes it easier. I call it Square Storming. And here's how I used it to come up with 100+ ads for my client, AppsFlyer: Step 1: I create 60 squaresIn Figma, or in my sketchbook. Step 2: I fill them with ideasI spend ~1 minute on each square. No overthinking. That's why my first ideas are usually dumb. Or weird. But once I let them out, better ideas start to flow. And about an hour later, I have 60 ideas: Step 3: I filter themFinally, I sort them into four categories. And then I do it all again. And again. Seriously though: The best way to write a great ad headline is to write 60 terrible headlines. You made it! 🕺See you in two weeks, P.S. Reply with an ad or headline you’re working on. I’ll review the first 10 and send back a short feedback video :) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ The freelance market is tough. Talented creatives are struggling to find work, while brands are struggling to find creative talent. How’s that possible? Well, one reason is that we creatives are great at marketing, but terrible at marketing ourselves. So today, I’ll share everything I’ve learned about finding clients. TL;DR Okay, let’s dive in. My Personal Experience Hi, I’m Shlomo. I’ve been a freelance copywriter and creative for about six years. I started my career...
Read in your browser↗ Oh, Nano Banana. The greatest AI image tool. Here are 12 ways I use it to make ads: 01. Change Hairstyle Prompt: Mess up her hair so it looks like a full-on bad hair day: Uneven volume, frizzy strands, pieces sticking out in random directions and covering her face. 02. Expand Frame Prompt: Zoom out to reveal her legs and more of the room she was painted in, while keeping the same original painting style. 03. Change Outfits Prompt: Replace her dress with pink cozy pajamas...
Read in your browser↗ Hey! Making ads for tech products is hard because product screenshots are usually boring. Great UX/UI, terrible ad hook. Volkswagen had a similar problem. Their cars had tons of unique features, but explaining them meant showing boring illustrations. Now, showing the actual features is very important – just later in the funnel. An ad should grab attention and deliver one simple message, not cover the entire pitch. So they tried a different creative strategy... Analogy...