Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Square storming
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Hey! Constantly coming up with new ads is hard... But a technique I learned from Pablo Rochat makes it easier. I call it Square Storming. And here's how I used it to come up with 100+ ads for my client, AppsFlyer: Step 1: I create 60 squaresIn Figma, or in my sketchbook. Step 2: I fill them with ideasI spend ~1 minute on each square. No overthinking. That's why my first ideas are usually dumb. Or weird. But once I let them out, better ideas start to flow. And about an hour later, I have 60 ideas: Step 3: I filter themFinally, I sort them into four categories. And then I do it all again. And again. Seriously though: The best way to write a great ad headline is to write 60 terrible headlines. You made it! 🕺See you in two weeks, P.S. Reply with an ad or headline you’re working on. I’ll review the first 10 and send back a short feedback video :) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! This is a Flipped Phrase headline: And another one from an insurance company. See the pattern? Let’s use this technique to write an ad for Sentry (software that helps devs find and fix bugs). Step 1: Find phrases The result should look something like this... Step 2: Flip them I go over the phrases and try to flip just one word to its opposite. I'm not there yet, so I ask AI for help. More examples = better outcome I actually like this one: The Silicon Valley cliché...
Read in your browser ↗ Hey! When I write an ad script, I spend 50% of my effort on the first three seconds. The hook. Great ad hooks consist of two key elements: • Sound: Voice over, dialogue, music, sound effects. • Visual: Footage, video effects, and captions. Today, I'll show you 24 visual hook examples from tech companies. Cheat Sheet (tl;dr) Let's dive in. 1. Setting Pick an unexpected place or time. 2. Scale Make your subject tiny, huge, or multiplied. 3. Familiarity Use famous or...
Read in your browser↗ The freelance market is tough. Talented creatives are struggling to find work, while brands are struggling to find creative talent. How’s that possible? Well, one reason is that we creatives are great at marketing, but terrible at marketing ourselves. So today, I’ll share everything I’ve learned about finding clients. TL;DR Okay, let’s dive in. My Personal Experience Hi, I’m Shlomo. I’ve been a freelance copywriter and creative for about six years. I started my career...