Creating ad visuals with AI

Published 5 months ago • 1 min read

If the GIFs aren’t playing properly, read this email in your browser.

Hey! I’m not a big fan of Adobe software, but Photoshop has three incredible AI features that I use all the time. Let me show you :)

I. Generative Fill

Remove anything from your image – like Ringo Starr, for example.

**Flow:** Select an object -> Press "Generative Fill" -> Type prompt: "Remove this man from the picture."

Result: Ad #1

Now that I have a clean background, I can also play around with Ringo a little bit.

**Flow:** Select object -> Mask -> Go to “Edit” -> Transform -> Flip Horizontal.

Result: Ad #2

II. Text to Image

Generate or replace objects. In this case, pants.

**Flow:** Select object -> Prompt: *"Replace his pants with brightly colored (very short) shorts and his shoes with house slippers"* -> Press "Generate."

Result: Ad #3

III. Generative Expand

Allows me to think outside the box, literally.

**Flow:** Press: "Generative Expand" -> Drag the corners -> Press: "Generate." -> Select the best version.

Result: Ad #4

You made it! 💃

Reply to this email if you enjoyed it. I'll write back, pinky swear ;)

Talk soon,
–Shlomo

P.S. Check out my new B2B ads course – Boring Products, Fun Ads (150+ students from companies like Google, Apple, Wix.)

GPT's smartest features

Read in your browser ↗ Hey! If Frontify hired me to create an ad, I'd send them this: Now, I wanna show you my process, step-by-step, including the prompts I used. Step 1: Understand the Product Frontify allows you to create a library with your brand guidelines, assets, and design templates. By the way, this post isn't sponsored, I swear 😅 Step 2: Find Pain Points Let's try ChatGPT's smartest model: Deep Research. I base my prompt on Dan Kennedy’s 10 profiling questions: 🤖 PERSONA RESEARCH...

9 days ago • 2 min read

Steal ad ideas like an artist

Read in your browser ↗ Hey! Every new idea is just a mix of old ideas. Here are my three rules for “stealing” ads ethically: Rule #1: Never steal from your neighbor Instead of copying my competitors, I draw inspiration from other industries. For example, if I need a B2B idea, I’ll try to find it in a B2C ad library, like Lurzer’s Archive Well, Dovetail's version is a bit too close.But it’s a nice ad nonetheless. Rule #2: Limit yourself to 30 minutes Ad inspiration quickly turns into...

23 days ago • 1 min read

The “[cliché], but [twist]” formula

Read in your browser ↗ Hey! Remember this quote? It's based on a simple formula that copywriters love: "[cliché], but [twist]." For example... So let’s use it to write a DoorDash ad: Step I: Find a cliché I start by asking Perplexity: "List 200 food-related idioms, proverbs, clichés, and phrases." Step II: Twist it Perplexity isn’t very creative, so I paste my phrases into ChatGPT with this prompt: PROMPTTASK: Add "but [twist]" to each phrase to create a clever ad headline for DoorDash....

about 1 month ago • 1 min read

The Creative Marketer