Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Creating ad visuals with AI
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If the GIFs aren’t playing properly, read this email in your browser. Hey! I’m not a big fan of Adobe software, but Photoshop has three incredible AI features that I use all the time. Let me show you :) I. Generative FillRemove anything from your image – like Ringo Starr, for example.
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Now that I have a clean background, I can also play around with Ringo a little bit.
Result: Ad #2
II. Text to Image
Generate or replace objects. In this case, pants.
Result: Ad #3
III. Generative Expand
Allows me to think outside the box, literally.
Result: Ad #4
You made it! 💃
Reply to this email if you enjoyed it. I'll write back, pinky swear ;)
Talk soon,
–Shlomo
P.S. Check out my new B2B ads course – Boring Products, Fun Ads (150+ students from companies like Google, Apple, Wix.)
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! This copywriting technique is called “Understatement”: If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. Here’s how I come up with ads like this: 1. Pick a product Let's try it with Calendly. 2. List overpromises I asked GPT for some help: 🤖 Prompt template:Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. 3. Make an understatement...
Read in your browser ↗ Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple Headlines First, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: Download my wordsmithing cheat sheet And here's the...
Read in your browser↗ Hey! I've run creative ad workshops with brands like Artlist, Semrush, and Amdocs. Here’s the framework I use to help tech companies generate new ideas every time: tl;dr Printable PDF Let's break it down. Preparation "The crux of a brilliant workshop lies in what you do beforehand." – Rob Fitzpatrick Before the workshop, I:☑ Ask the team leader to choose a brief.☑ Learn about the participants (e.g., role, experience, vibe).☑ Create one ad example for the company. Intro...