Learn how to brainstorm brilliant ads and copy | Youβll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
My complete toolbox π
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Hey! Here are 230+ tools that have made my job as a creative marketer a bit easier this year. Most are free, and the rest are freemium. Oh, and click 'View entire message' in your email app or simply βread this email in your browserβ βitβs a long one! Enjoy :) βοΈ CopywritingβOneLook Dictionary The dictionary of all dictionaries. Look for a word and see for yourself. βWord unscrambler & Werd Merge Tools that combine words. βr/oneliners Funny one-liners by Reddit users. βJust One Liners Funny one-liners, quotations, and jokes by famous people. βWiki Rhymer Find rhymes and near rhymes. βRhymeZone Not only rhymes. Try the Phrases, Mentions, Lyrics, and Similar Sound features. βThe Idioms A large collection of idioms and phrases. βIdioms by The Free Dictionary Find idioms. βQuodb.com Find any quote from millions of movie lines. βQuotemaster.org The best place to find quotes on any subject. βTiny Budhha The 2nd best place to find quotes on any subject. βReverse Dictionary Search for words by their definition. βPower Thesaurus My favorite thesaurus. It can also find idioms and phrases. βWord Hippo My second favorite thesaurus. Good at finding synonyms for phrases. βMoby Thesaurus Itβs a thesaurus. But itβs kinda weird and different. Pretty inspiring. βThe Phrase Thesaurus Find phrases related to your topic. βPun Generator Type in a word and get puns. βPunstoppable I donβt have kids yet. But thanks to this website, my dad jokes are going to be the worst. βRelated Words Find words that are related to a specific word or phrase. Great for mind mapping. βWord Associations Find associations to words. Pretty similar to Related Words. βSpruce by OneLook Find quotes, lyrics, proverbs, and jokes. βWord Game Dictionary Enter letters and find words with these letters and more. βDescribing Words Find the right adjective for any word. βUrban Thesaurus Find slang words related to your product. βUrban Dictionary Slang dictionary. βGrammarly A bit annoying, but still the best way to avoid typos. βLiterary Devices Every single literary device, explained. βJoke Lub Turn any sentence into a goofy joke. It actually works. βText Ranch Human proofreaders will proofread your text in minutes. Works 24/7. βCapitalize My Title Convert any headline to title caps, all caps, and more. βWord Counter Counts words and characters in my ads. π¬ Factual ResearchβAnnas Archive Access any research paper or book for free. βr/TodayIlearned Biggest βfun factβ forum on the internet. βListen Notes The best podcast search engine. βWiki Wand Wikipedia's knowledge presented in a beautiful and intuitive interface. βDocumentary Storm Watch a movie on your subject and pretend that youβre βdoing research.β βWeb Archive Find old versions of almost any website. βExploding Topics See whatβs trending online. βArchive MD Bypass paywalls. βChart of the Day by Statista Find charts related to your subject. βPerplexity Itβs like ChatGPT, but more accurate. Less creative, though. π₯ Audience ResearchβForum Scout The search engine for internet discussions. βThe Giga Brain Learn what Redditors say about anything. βAlso Asked Discover what your audience is searching. βReddit Memes Understanding memes = understanding internet culture. βGummy Search Audience research on Reddit. βThe Index Hive Find niche online communities. πΊ Ad & Copy CollectionsβActivation Ideas The most inspiring creative commerce, brand experience, and activation ideas. Fabulous. βAdFolio My favorite library of static B2B ads. βAd Spot Pros: 1M+ ads from all over the world. Cons: Freemium. βCopywriting Examples The worldβs best copywriting examples in one place. βLove the Work More Watch all the campaigns that ever won Cannes Lions for free. βAd Campaign Boot Camp A list of the most famous ads in the history of advertising. βAdAge Campaigns Daily news on creative campaigns. βJoe la Pompe The worldβs biggest collection of copy-cat campaigns. βSwipe Worthy Hundreds of great ads, categorized and analyzed. βBest Slogans Thousands of slogans and taglines from different industries. βLΓΌrzerβs Archive A library with thousands of print ads. βSlogan & Tagline Marketing and Advertising Slogans. Ugly but useful. βAds of the World Tons of ads. Probably the worldβs biggest student ad library. βShots Discover top creative work and the people behind it. βReddit Ads Library Browse ads that run on Reddit. βLinkedInβs ad library Find ads running on LinkedIn. βAds library Curated ads and breakdowns. βAdForum Discover creative works and ad campaigns from around the world. βFacebook ad Library Find any ad that runs on Meta. βAdvert Ge Award-winning campaigns sorted by ad agencies. βManifesto Writing Transcribed ad scripts and manifestos. Great education. βCreative Out-of-Home Real-life examples. Some arenβt very good. βThe Big Ad Classic ad collections. βUnblock Coffee A beautiful ad library. βSaaS Swipe File 100+ video ads from tech companies. βBrave 100 by Black Camel A collection of creative B2B video ads. π Practical GuidesβWriting Well Handbook by Julian Shapiroβ β100 Creative Ideas on Tiny Budgets by Julian Coleβ βHow to Rank 1st on Product Hunt by Tiboβ βStep-by-Step Guide to Landing Pages that Convert by Harry Dryβ βHow to Edit Videos for Gen Z by Leoβ β100+ Ways to Increase Your SaaS Conversion Rateβ βStartup Naming Handbook by me, Shlomo :) πΌοΈ Free Stock FootageβPublic Domain Pictures Free pictures you can use for any project. βWikimedia Commons Royalty-free images and videos by Wikipedia. βNappy Free stock images of black and brown people. βPexels Free stock videos and images. βPngTree Download real PNGs without getting viruses. βImgbin Download PNGs for free. βSVG Repo Free SVG collection. βNew Old Stock Vintage photos from old archives. Free of copyright. βThe Noun Project Icons. Heaps of icons. βIconer 32,000+ free icons. βUnsplash Stock images. βFont Awesome More icons. βFlat Icon Just a bit more icons. π¨ Design ToolsβBrand Fetch Logos and brand assets of almost any brand. βFonts Ninja Discover what fonts websites are using. βBreaking News Mockup Create a mockup for a press release. βGraphic Burger Free mockups. βDesigns AI Logomaker Logo generator. βCoolors Create color palettes. βAd Mockups Create ad mockups for free. βPimento My favorite MidJourney alternative. βMidjourney Prompt Generator Create amazing prompts in seconds. π‘ BrainstormingβDeck of Brilliance 52 idea generation tools with dozens of examples. This one is a MUST. βRandom Nouns Generate random nouns to trigger your creativity. βReedsy Creative writing prompts. βCopywriting Prompts Random briefs for your spec ads. βVisu Words Create visual mind maps in seconds. βOblique Strategies Random questions thatβll spark your creativity. βCreating Minds Tools for Creating Ideas. π©βπ¨ Visual InspirationβEye Candy An incredible library of filmmaking techniques. βDesign Systems The biggest directory of web design systems. βItβs Nice That Fantastic design inspiration. βSame Energy A visual search engine. Useful for mood boards. βFont Pair Find font pairings for your design projects. βFonts In Use See how others have used the font you want to use. βAbduzeedo Beautiful graphic design projects from different categories. βLogo Book Explore the worldβs finest logos and symbols. βThe Colors of Motion Color palettes from famous movies. βMuzli A free Chrome extension that shows you stunning design examples. βColossal An online magazine that curates beautiful art. βThe Die Line Packaging inspo. βEye on Design Follow design trends and examples. π» Websites InspirationβLanding Love The greatest animated website examples. βGood UX by Appcues Find inspiration for user onboarding, surveys, product tours, and stuff like this. βLapa Ninja Thousands of great landing page examples. βGreat Landing Page Copy Landing pages that use everyday language. βAwwwards Sick websites. Check out the UX Writing section. βLand Book Website design inspiration gallery βLanding Pages Explained In-depth analysis of successful landing pages. βHttpster Web design inspiration from all over the world. βSite Inspire Beautiful websites organized into different categories. βSaaS Frame Useful screenshots from SaaS sites and products. βSaaS landing page examples 790 landing page examples created by top SaaS companies. βLaws of UX A collection of best practices that designers can consider when building user interfaces. βOne Page Love 8000+ one-page websites and templates. π Email InspirationβMilled A search engine for email newsletters. βEmail Love Email marketing inspiration β184 Subject Lines Some are overused. Some are timeless. βGood Sales Emails Email campaigns of big tech brands. βHunterβs Templates Curated cold email templates. βGood Email Copy Email copy examples from successful SaaS companies. βReally Good Emails These directories have very original names, donβt they? π Website BuildingβMobile Simulator - See how your site looks on different mobile, tablet, and other devices. βWappalyzer Find out the technology stack of any website. βBacklink Checker Check who links to your website. βTiny PNG Optimize your website images. βCrisp Free chat feature for your website. Fantastic (and free) product. β Productivityβf.lux Adjusts the screenβs color to reduce eye strain. βAlternative To Find an alternative to any app. βNotion Where to begin? βReverso Context My favorite online dictionary. Tip: get the Chrome extension. βCalm 9 A QR code generator that simply works. β10min email A temporary email inbox for websites you donβt trust. βBlockSite Block distracting websites. βLoom Most meetings could be a Loom video. βPDF24 Work with PDFs without opening Acrobat. βFoxified Download YouTube videos. βGlasp Transcribes YouTube videos. π± Content CreationβTweet Hunter X See the top posts of any creator on Twitter/X. βFree Convert Convert videos into light Gifs. Great for visual newsletters. βCool Symbol Add symbols to your social media posts. βTransitional Hooks Thumb-stopping hooks for your vertical videos. βDownload TikTok videos without the watermark.β βOBS The most incredible screen recorder. Free forever. βPixabay Free music and sound effects. βCapCut Simple and powerful video editing tool. π Random InspoβDrive & Listen Drive and listen virtually to the local radio in different countries. βMy 70's TV Travel back in time with old series, ads, and music videos. βPie Comic A comic about relatable everyday situations by John McNamee. βTrend Hunter Find the latest trend in any industry. A great website with awful UX. βThe Oatmeal Relatable and funny cartoons and stories by Matthew Inman. βThe Onion Sarcastic and fake news. They write brilliant headlines. βr/showerthoughts Random, deep, and funny thoughts from millions of people. βNowness Extraordinary creativity and storytelling, curated. βWeird Universe Weird photos, news, and stories from our planet and beyond. βGreat Speeches A list of famous speeches curated by James Clear. βKialo Explores popular debates and arguments from both sides. β You made it! πΊReply to this email if you enjoyed it. I'll write back, pinky swear ;) Talk soon, β P.S. Check out my new B2B ads course β Boring Products, Fun Ads (200+ students from companies like Google, Apple, Wix.) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | Youβll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser β Hey! Dan Nelken once said, "Great headlines aren't great sentences β they're great ideas expressed in words." So today, I'll show you how a classic ideation method, Osbornβs Checklist, can be used to write headlines. tl;dr Save and print the PDF version here. Now, let's break it down: 1. Adapt π€ Ask: β’ What could I adapt or copy? β’ Emulate another ad or brand?β’ Borrow from other industries? β’ Can I take from the past?β’ Borrow from pop culture?β’ Try something else like...
Read in your browser β Hey! Usually, I try to focus my ads on a single product, feature, or benefit. But The Advertising Concept Book made me realize that sometimes, showing the full range of a brand's offerings can really pay off. Here are some great examples: Small captions: Diving Clubs / French Restaurants. Yellow Pages. Letβs try this technique with Salesforce. Step 1: Choose the Range π§ Decide: What do you want to highlight? I go to Salesforceβs website and see that they provide CRM...
Read in your browser β Hey! "Pull Back and Revealβ is a classic cinematic technique. An example of "Pull Back and Revealβ from What About Bob. Now, letβs use this technique to make some ads for ExpressVPN. Iβll base them on the βFake Plane Challengeβ trend. Step 1: Close-Up Limit the view to make the audience assume whatβs happening. Step 2: Reveal Zoom out and surprise them. Step 3: Brand Message Bonus: Static Pull Back and Reveal works for static ads too.We just need the right visual...