Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
The "Pull Back and Reveal" Technique
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Hey! "Pull Back and Reveal” is a classic cinematic technique. Now, let’s use this technique to make some ads for ExpressVPN. I’ll base them on the “Fake Plane Challenge” trend. Step 1: Close-UpLimit the view to make the audience assume what’s happening. Step 2: RevealZoom out and surprise them. Step 3: Brand MessageBonus: StaticPull Back and Reveal works for static ads too. More examplesHere are some fun "Pull Back and Reveal” ads: • Fox Sports • Elementor Hosting (Turn off your ad blocker to watch.) • Old Spice You made it! 🕺Reply to this email if you enjoyed it. Talk soon, |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! Dan Nelken once said, "Great headlines aren't great sentences – they're great ideas expressed in words." So today, I'll show you how a classic ideation method, Osborn’s Checklist, can be used to write headlines. tl;dr Save and print the PDF version here. Now, let's break it down: 1. Adapt 🤔 Ask: • What could I adapt or copy? • Emulate another ad or brand?• Borrow from other industries? • Can I take from the past?• Borrow from pop culture?• Try something else like...
Read in your browser ↗ Hey! Usually, I try to focus my ads on a single product, feature, or benefit. But The Advertising Concept Book made me realize that sometimes, showing the full range of a brand's offerings can really pay off. Here are some great examples: Small captions: Diving Clubs / French Restaurants. Yellow Pages. Let’s try this technique with Salesforce. Step 1: Choose the Range 🧠 Decide: What do you want to highlight? I go to Salesforce’s website and see that they provide CRM...
Hey! Here are 230+ tools that have made my job as a creative marketer a bit easier this year. Most are free, and the rest are freemium. Oh, and click 'View entire message' in your email app or simply read this email in your browser —it’s a long one! Enjoy :) ✍️ Copywriting OneLook Dictionary The dictionary of all dictionaries. Look for a word and see for yourself. Word unscrambler & Werd Merge Tools that combine words. r/oneliners Funny one-liners by Reddit users. Just One Liners Funny...