Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
The "Pull Back and Reveal" Technique
|
Hey! "Pull Back and Reveal” is a classic cinematic technique. Now, let’s use this technique to make some ads for ExpressVPN. I’ll base them on the “Fake Plane Challenge” trend. Step 1: Close-UpLimit the view to make the audience assume what’s happening. Step 2: RevealZoom out and surprise them. Step 3: Brand MessageBonus: StaticPull Back and Reveal works for static ads too. More examplesHere are some fun "Pull Back and Reveal” ads: • Fox Sports • Elementor Hosting (Turn off your ad blocker to watch.) • Old Spice You made it! 🕺Reply to this email if you enjoyed it. Talk soon, |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple Headlines First, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: Download my wordsmithing cheat sheet And here's the...
Read in your browser↗ Hey! I've run creative ad workshops with brands like Artlist, Semrush, and Amdocs. Here’s the framework I use to help tech companies generate new ideas every time: tl;dr Printable PDF Let's break it down. Preparation "The crux of a brilliant workshop lies in what you do beforehand." – Rob Fitzpatrick Before the workshop, I:☑ Ask the team leader to choose a brief.☑ Learn about the participants (e.g., role, experience, vibe).☑ Create one ad example for the company. Intro...
Read in your browser ↗ Hey! If Frontify hired me to create an ad, I'd send them this: Now, I wanna show you my process, step-by-step, including the prompts I used. Step 1: Understand the Product Frontify allows you to create a library with your brand guidelines, assets, and design templates. By the way, this post isn't sponsored, I swear 😅 Step 2: Find Pain Points Let's try ChatGPT's smartest model: Deep Research. I base my prompt on Dan Kennedy’s 10 profiling questions: 🤖 PERSONA RESEARCH...