Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
The "Pull Back and Reveal" Technique
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Hey! "Pull Back and Reveal” is a classic cinematic technique. Now, let’s use this technique to make some ads for ExpressVPN. I’ll base them on the “Fake Plane Challenge” trend. Step 1: Close-UpLimit the view to make the audience assume what’s happening. Step 2: RevealZoom out and surprise them. Step 3: Brand MessageBonus: StaticPull Back and Reveal works for static ads too. More examplesHere are some fun "Pull Back and Reveal” ads: • Fox Sports • Elementor Hosting (Turn off your ad blocker to watch.) • Old Spice You made it! 🕺Reply to this email if you enjoyed it. Talk soon, |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! This is a Flipped Phrase headline: And another one from an insurance company. See the pattern? Let’s use this technique to write an ad for Sentry (software that helps devs find and fix bugs). Step 1: Find phrases The result should look something like this... Step 2: Flip them I go over the phrases and try to flip just one word to its opposite. I'm not there yet, so I ask AI for help. More examples = better outcome I actually like this one: The Silicon Valley cliché...
Read in your browser ↗ Hey! When I write an ad script, I spend 50% of my effort on the first three seconds. The hook. Great ad hooks consist of two key elements: • Sound: Voice over, dialogue, music, sound effects. • Visual: Footage, video effects, and captions. Today, I'll show you 24 visual hook examples from tech companies. Cheat Sheet (tl;dr) Let's dive in. 1. Setting Pick an unexpected place or time. 2. Scale Make your subject tiny, huge, or multiplied. 3. Familiarity Use famous or...
Read in your browser↗ The freelance market is tough. Talented creatives are struggling to find work, while brands are struggling to find creative talent. How’s that possible? Well, one reason is that we creatives are great at marketing, but terrible at marketing ourselves. So today, I’ll share everything I’ve learned about finding clients. TL;DR Okay, let’s dive in. My Personal Experience Hi, I’m Shlomo. I’ve been a freelance copywriter and creative for about six years. I started my career...