Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
The "Pull Back and Reveal" Technique
|
Hey! "Pull Back and Reveal” is a classic cinematic technique. Now, let’s use this technique to make some ads for ExpressVPN. I’ll base them on the “Fake Plane Challenge” trend. Step 1: Close-UpLimit the view to make the audience assume what’s happening. Step 2: RevealZoom out and surprise them. Step 3: Brand MessageBonus: StaticPull Back and Reveal works for static ads too. More examplesHere are some fun "Pull Back and Reveal” ads: • Fox Sports • Elementor Hosting (Turn off your ad blocker to watch.) • Old Spice You made it! 🕺Reply to this email if you enjoyed it. Talk soon, |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Oh, Nano Banana. The greatest AI image tool. Here are 12 ways I use it to make ads: 01. Change Hairstyle Prompt: Mess up her hair so it looks like a full-on bad hair day: Uneven volume, frizzy strands, pieces sticking out in random directions and covering her face. 02. Expand Frame Prompt: Zoom out to reveal her legs and more of the room she was painted in, while keeping the same original painting style. 03. Change Outfits Prompt: Replace her dress with pink cozy pajamas...
Read in your browser↗ Hey! Making ads for tech products is hard because product screenshots are usually boring. Great UX/UI, terrible ad hook. Volkswagen had a similar problem. Their cars had tons of unique features, but explaining them meant showing boring illustrations. Now, showing the actual features is very important – just later in the funnel. An ad should grab attention and deliver one simple message, not cover the entire pitch. So they tried a different creative strategy... Analogy...
Read in your browser↗ Hey! I created this AI ad for my client: Here’s a step-by-step breakdown of the process, prompts, and prices. Step 1: Inspiration 🛠️ TikTok (free) and Perplexity ($20/mo) A few months ago, I saw a TikTok of a woman working on her laptop in the ocean. I wasn’t sure what I was going to do with it, but I knew it was a fantastic visual hook, so I created this little mood board. Then, while doing research for HiBob’s payroll feature launch, I saw this Reddit comment....