Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Side-by-side ads
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Hey! Is it possible to create a fun ad in five minutes? Sure, if you’re using the Side-by-Side recipe. Let’s try it with G2, the software review platform: 1. Pain PointFirst, I find a pain point that’ll make my readers feel seen. Demo disappointment sounds familiar. 2. Pick a Comparison FrameworkI analyzed dozens of side-by-side ads. Most follow the same 12 frameworks: Here are a few examples of these frameworks in action: Problem vs Solution I’ll go with Expectations vs Reality: 3. Find an AnalogySide-by-side ads rely on visuals, so I ask GPT: Each one of these can work, but I’ll go with food. I search “cooking fail” and find these bad boys: Let’s try the Pizza:
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You made it! 🎉
If you enjoyed this, I have 32 more recipes like this in my new course, Boring Products Fun Ads.
It’s coming out next week. Click here to make sure you get the early bird discount.
Talk to you soon,
– Shlomo
P.S. Check out the first lesson here.
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
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