Hey! I wanted to convince you to take my new course, so I wrote this email using the QUEST copywriting formula. Let’s break it down: It’s frustrating. People get into marketing because they love writing, storytelling, and psychology. But then reality sets in. Another ad. Another campaign. Lots of analytics – no room for creativity. But after working with companies like Siemens, Amdocs, and dozens of startups, I’ve found that marketing can be both fun AND effective. No, wait. Marketing should be fun and effective. Why? Because…
And sure, creative ads take more effort, but one great ad can outperform 100 boring ones. Ask Dovetail, Riverside, and Slack:
Now, I get it—you’re busy. Like, 84-open-tabs busy. So I designed BPFA to fit your schedule: 100% results. 0 risk: And just like Eli, Dave, and dozens of other students, you’ll learn how to create awesome ads much faster. (And if it’s not for you, I’ll refund you right away—no questions asked.)
Thanks for reading! 🙌I hope it worked ;) P.S. If you have any questions about the course, reply to this email. I’ll write back today. P.P.S. And here are more reviews if you're not sure yet: |
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! Legal restrictions often kill good ads. But sometimes, they inspire genius ideas, like this: Here's another one from this campaign: The Recipe I call these “Legal Loophole Ads,” and I think there are two main ways to come up with them: 1. Complain about your legal restrictions I also love this classic from 1985: 2. Find a way around your legal restrictions And another great example: Budweiser couldn’t use photos of rock stars drinking Bud because of copyright. So...
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