Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Turning comedy into copy
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Hey! A great creative director once told me: “If you wanna learn copywriting, don’t read ads – watch stand-up comedy.” And he was right. I can literally go to just-one-liners.com, pick a random line, add a logo, and voilà! I’ve got an ad. Let me show you 👇 “Sometimes the road less traveled is less traveled for a reason.” – Jerry Seinfeld “If camping is so great, why are the bugs always trying to get in your house?” – Jim Gaffigan “Swimming is good for you, especially if you’re drowning.” – Jimmy Carr “There’s a fine line between hyphenated words.” – Stewart Francis “I like what mechanics wear, overall.” – Stewart Francis “Best way to get rid of kitchen odors: eat out.” – Phyllis Diller “If Barbie is so popular, why do you have to buy her friends?” – Steven Wright Why do this?Obviously, I’d never steal other people’s work, but this exercise helps me: You made it! 💃Reply to this email if you enjoyed it. I'll write back, pinky swear ;) P.S. Check out my new B2B ads course – Boring Products, Fun Ads (150+ students) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
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