Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Turning comedy into copy
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Hey! A great creative director once told me: “If you wanna learn copywriting, don’t read ads – watch stand-up comedy.” And he was right. I can literally go to just-one-liners.com, pick a random line, add a logo, and voilà! I’ve got an ad. Let me show you 👇 “Sometimes the road less traveled is less traveled for a reason.” – Jerry Seinfeld “If camping is so great, why are the bugs always trying to get in your house?” – Jim Gaffigan “Swimming is good for you, especially if you’re drowning.” – Jimmy Carr “There’s a fine line between hyphenated words.” – Stewart Francis “I like what mechanics wear, overall.” – Stewart Francis “Best way to get rid of kitchen odors: eat out.” – Phyllis Diller “If Barbie is so popular, why do you have to buy her friends?” – Steven Wright Why do this?Obviously, I’d never steal other people’s work, but this exercise helps me: You made it! 💃Reply to this email if you enjoyed it. I'll write back, pinky swear ;) P.S. Check out my new B2B ads course – Boring Products, Fun Ads (150+ students) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser ↗ Hey! I used to be skeptical about vibe coding. But then, I spent two weeks freelancing at Base44. Now, I'm a believer. So today, we'll build an AI scriptwriting app in three simple steps. Step I: First Prompt I use the IFS formula: Idea: What’s your app idea? Features: What should the app do? 💡Pro tip: Start with 2-3 features max. Style: How should it look and feel? (layout, colors, tone.) And here's my prompt: 🎨 Styling tip: Use the "Styling Instructions” feature or...
Read in your browser ↗ Hey! This copywriting technique is called “Understatement”: If most ads are like overexcited golden retrievers, understatement ads are cats. Not trying to impress you. Here’s how I come up with ads like this: 1. Pick a product Let's try it with Calendly. 2. List overpromises I asked GPT for some help: 🤖 Prompt template:Write 10 overpromising one-liners that exaggerate the benefits of [product], as you’d see in typical [industry] marketing copy. 3. Make an understatement...
Read in your browser ↗ Hey! I love marketing cheat sheets. Looking at a page with a bunch of techniques and examples instantly opens up new ideas. AI works the same way. With some high-quality input, it's more creative. So today, I wanna show you how I use cheat sheets to level up my prompts. Use case I: Simple Headlines First, I upload a cheat sheet. Then, I write the prompt using the "[Task] +[Product] + [Guidelines]" formula. Like this: Download my wordsmithing cheat sheet And here's the...