Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Turning comedy into copy
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Hey! A great creative director once told me: “If you wanna learn copywriting, don’t read ads – watch stand-up comedy.” And he was right. I can literally go to just-one-liners.com, pick a random line, add a logo, and voilà! I’ve got an ad. Let me show you 👇 “Sometimes the road less traveled is less traveled for a reason.” – Jerry Seinfeld “If camping is so great, why are the bugs always trying to get in your house?” – Jim Gaffigan “Swimming is good for you, especially if you’re drowning.” – Jimmy Carr “There’s a fine line between hyphenated words.” – Stewart Francis “I like what mechanics wear, overall.” – Stewart Francis “Best way to get rid of kitchen odors: eat out.” – Phyllis Diller “If Barbie is so popular, why do you have to buy her friends?” – Steven Wright Why do this?Obviously, I’d never steal other people’s work, but this exercise helps me: You made it! 💃Reply to this email if you enjoyed it. I'll write back, pinky swear ;) P.S. Check out my new B2B ads course – Boring Products, Fun Ads (150+ students) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! Making ads for tech products is hard because product screenshots are usually boring. Great UX/UI, terrible ad hook. Volkswagen had a similar problem. Their cars had tons of unique features, but explaining them meant showing boring illustrations. Now, showing the actual features is very important – just later in the funnel. An ad should grab attention and deliver one simple message, not cover the entire pitch. So they tried a different creative strategy... Analogy...
Read in your browser↗ Hey! I created this AI ad for my client: Here’s a step-by-step breakdown of the process, prompts, and prices. Step 1: Inspiration 🛠️ TikTok (free) and Perplexity ($20/mo) A few months ago, I saw a TikTok of a woman working on her laptop in the ocean. I wasn’t sure what I was going to do with it, but I knew it was a fantastic visual hook, so I created this little mood board. Then, while doing research for HiBob’s payroll feature launch, I saw this Reddit comment....
Read in your browser↗ Hey! Making video ads doesn’t always mean spending $50k. Sometimes all you need is a tiny production. Here’s how I created four short video ads for my client, HiBob: 1. Concepts I presented my ideas like this: 💡 Pro tip: Prepare 3-5 extra concepts. Let the client choose. 2. Scripts Then I turned the chosen ideas into scripts: Read the full script and grab this template For the visual reference part, Google’s Nano Banana makes it easy to adjust facial expressions and...