Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Turning comedy into copy
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Hey! A great creative director once told me: “If you wanna learn copywriting, don’t read ads – watch stand-up comedy.” And he was right. I can literally go to just-one-liners.com, pick a random line, add a logo, and voilà! I’ve got an ad. Let me show you 👇“Sometimes the road less traveled is less traveled for a reason.” – Jerry Seinfeld “If camping is so great, why are the bugs always trying to get in your house?” – Jim Gaffigan “Swimming is good for you, especially if you’re drowning.” – Jimmy Carr “There’s a fine line between hyphenated words.” – Stewart Francis “I like what mechanics wear, overall.” – Stewart Francis “Best way to get rid of kitchen odors: eat out.” – Phyllis Diller “If Barbie is so popular, why do you have to buy her friends?” – Steven Wright Why do this?Obviously, I’d never steal other people’s work, but this exercise helps me: You made it! 💃Reply to this email if you enjoyed it. I'll write back, pinky swear ;) P.S. Check out my new B2B ads course – Boring Products, Fun Ads (150+ students) |
The Creative Marketer
Learn how to brainstorm brilliant ads and copy | You’ll get one practical recipe every two weeks | Free bonus: get 25 creative marketing cheatsheets when you sign up.
Read in your browser↗ Hey! This is a Flipped Phrase headline: And another one from an insurance company. See the pattern? Let’s use this technique to write an ad for Sentry (software that helps devs find and fix bugs). Step 1: Find phrases The result should look something like this... Step 2: Flip them I go over the phrases and try to flip just one word to its opposite. I'm not there yet, so I ask AI for help. More examples = better outcome I actually like this one: The Silicon Valley cliché...
Read in your browser ↗ Hey! When I write an ad script, I spend 50% of my effort on the first three seconds. The hook. Great ad hooks consist of two key elements: • Sound: Voice over, dialogue, music, sound effects. • Visual: Footage, video effects, and captions. Today, I'll show you 24 visual hook examples from tech companies. Cheat Sheet (tl;dr) Let's dive in. 1. Setting Pick an unexpected place or time. 2. Scale Make your subject tiny, huge, or multiplied. 3. Familiarity Use famous or...
Read in your browser↗ The freelance market is tough. Talented creatives are struggling to find work, while brands are struggling to find creative talent. How’s that possible? Well, one reason is that we creatives are great at marketing, but terrible at marketing ourselves. So today, I’ll share everything I’ve learned about finding clients. TL;DR Okay, let’s dive in. My Personal Experience Hi, I’m Shlomo. I’ve been a freelance copywriter and creative for about six years. I started my career...